If you run an eCommerce online store or a retail store with a website to sell your products or services, you may be thinking or considering whether or not adding a blog to your eCommerce website is valuable. If the goal of your website is to drive traffic to your products or services, increase your site’s visibility, and boost conversions then adding a blog with the help of an eCommerce web development company to your site is not something you should ignore. Let’s explain the reasons why every eCommerce website store requires an online blog.
- Providing answers to the customers
Everyone is looking for answers, including those target audience you want to sell your products to. If you deliver one of their answers via blogging accurately with attention to detail and quality it can build confidence in your brand and your products. For example, if a customer is looking for an oily skin foundation, and you write a blog on the dos and don’ts as well as types of foundation for skin types and add a link to your product, it will help your brand sell. Remember, more confidence equals more trust and moves to a sale much more quickly.
- Blogs will increase the traffic on your website
Want your website to receive more traffic? Then it’s time to start a blog. Websites with blogs get more indexed pages and more chances of showing up in search engine result pages. Every time you publish a keyword optimized article, it represents a way to a potential customer looking for that keyword. The content you provide over time will determine if the engagement and readers turn into leads and then sales.
- Ecommerce blogging has a proven success rate
If you want evidence if blogging is good for eCommerce, then take a look at Shopify. This eCommerce platform targets hundreds of thousands of people and independent business owners everywhere, with only their blog strategy alone they managed to increase their number of paying customers by half. Their key is to pick highly profitable keywords and use those that target their audience for their blogs.
- Customers go through blogs before they buy products
Here’s another thing about eCommerce blogs – they help consumers make decisions. Blogs written to describe products, have high-quality images and content along with tips and hacks about the products and informative data make consumers feel more at ease and confident about their decision to buying your product. A great blog that focuses on consumer issues and not only on sales can inspire them to reach out and buy the product.
- Blogging builds trust
Everyone knows this; blogging helps build up customer loyalty and trust. Brands that increased their content creation and strategy about blogging helped to drive more traffic to their website. Give customers reasons to come to your website and to pick your brand over a long-term period. Blogging helps to build that loyalty and increase brand awareness over time.
Blogging will benefit your eCommerce brand no matter what category or product you are selling. SEO services in India help to provide good content blogs and strategies that help boost your website, create loyal and repeat customers, increase your visibility, and build your target audience niche. The longer you put off blogging, the less effect it will have on your audience. The time to start blogging is now, so hire a professional agency for the best quality work and ensure that the agency understands your industry, products, and services before they come up with ways to improve your website and SEO blogs.